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Statistics about Product Returns Management

  • 20% = The minimum amount of e-commerce products returned
  • 8.9% = The average amount of products returns to retail stores (brick and mortar)
  • 20% to 65% = The average cost of processing returns from the cost of goods sold
  • 49% of retailers offer free product return shipping
  • 92% of consumers will buy something again if returns are easy
  • 79% of consumers want free product return shipping
  • 67% consumers will check the returns page before purchasing
  • 47% of consumers want an easy-to-print return label
  • 27% of consumers would purchase an item over $1000 if the returns were free
  • 33% of consumers expect a prepaid return shipping label with their order
  • 50% of online shoppers are dissatisfied with past returns processes
  • 2 Weeks is the amount of time it takes for consumers to receive credit for a return
  • Consumers return products mostly for these reasons:
    • Products not matching their online descriptions
    • Wrong items shipped out
    • Items damaged in transit
    • Problems with fit and/or product quality
    • Gift items that are returned
    • The customer changed their mind and no longer wants the product


*This information has been compiled from many sources both internal and external of The Returns Lab